Social Media Management Course
In 4 weeks, go from learning to leading on social media.
Overview
This 4-week program is built to help you understand social media the way real strategists use it. You’ll learn how platforms work, how brands grow online, and how to turn creativity into structured, measurable strategy.
By the end, you’ll walk away with:
- Practical skills,
- A portfolio-ready project,
- Certificate of Completion, and
- An Industry Standard Reference Letter to support your next step
Why take the 4-week SMM course?
This program is built for the future of social media, where strategy, AI, automation, and data all work together. You learn how to manage platforms intelligently and build systems that make your work efficient and effective.
You should take this course if you want to:
1. Learn industry-level strategy, not surface trends: Understand platforms deeply, read audience behaviour, and build content that performs with intention.
2. Master AI and automation in SMM: Use AI tools for strategy creation, research, workflows, and time-saving systems that elevates your output.
3. Make data-driven decisions: Analyse insights, measure performance, optimise content, and report results the way agencies and brands expect.
4. Become job-ready or freelance-ready quickly: Learn how to structure your services, pitch clients, price your work, and operate like a professional from day one.
Course structure
Total Duration: 4 weeks
Weekly Commitment: ~10 hours
Total Course Hours: 40 hours + take-home assignments
Includes pre-session assessments and post-session activities
Format: Live + recorded sessions, templates, guided tasks
Delivery: One-on-one sessions only
(Assessment review, portfolio checks, feedback, Q&A)
Day 1 — 3 hours
- Platform Algorithm Analysis
- Brand Positioning Breakdown
- Market Behaviour & Category Context
Day 2 — 3 hours
- Competitor Mapping & Benchmarking
- Content Gap & Opportunity Identification
- Region-Wise Audience Profiling
Day 3 — 3 hours
- Objective Setting & Campaign Goals
- KPI Mapping & Measurement Frameworks
- Performance Forecasting & Metric Predictions
Day 4 ( Sunday ) — 1 hour (Lunch & Learn)
- Assessment Review
- Feedback & Corrections
- Prep for Week 2
Day 5 — 3 hours
- Instagram & Facebook Strategy Mastery
- Platform Formats & Posting Frameworks
- LinkedIn Management for Brands & Founders
Day 6 — 3 hours
- Visual Design & Brand Identity Principles
- Trend Identification & Strategic Application
- UGC Sourcing, Direction & Integration
Day 7 — 3 hours
- Influencer Selection & Outreach Fundamentals
- Content Calendar Creation (Weekly + Monthly)
- Copywriting, Hooks & Creative Brief Development
Day 8 ( Sunday ) — 1 hour (Lunch & Learn)
- Assessment Review
- Content Calendar & Copy Feedback
- Prep for Week 3
Day 9 — 3 hours
- AI Research & Ideation Frameworks
- AI-Assisted Content Scripts & Outlines
- Workflow Optimisation Using AI Tools
Day 10 — 3 hours
- Automation Systems: ManyChat for DM Flows
- Approval & Planning Tools: Gain
- Notion & Sheets Setup for Tracking & Forecasting
Day 11 — 3 hours
- Scheduling Tools: Meta Suite, Gain
- KPI Dashboard Setup & Metric Tracking
- Analytics Interpretation & Optimisation Planning
Day 12 ( Sunday ) — 1 hour (Lunch & Learn)
- Assessment Review
- Analytics & Workflow Feedback
- Prep for Week 4
Day 13 — 3 hours: Portfolio Build Studio
- Strategy Development for a Selected Brand
- Content Plan + Creative Samples Creation
- Portfolio Case Study Structure & Formatting
Day 14 — 3 hours: Choose Your Path
Track A: Job-Ready Path
- Resume & Digital Profile Development
- LinkedIn Optimisation for Recruiter Visibility
- Interview Preparation & Work Presentation Skills
Track B: Freelance / Agency Launch Path
- Service Suite & Pricing Frameworks
- Proposal & Onboarding Document Creation
- Pitching, Outreach & Client Communication Basics
Day 15 — 3 hours: Portfolio Completion & Personal Branding
- Final Portfolio Compilation
- Personal Brand Positioning & Bio Development
- Pitch / Interview Introduction Preparation
Day 16 ( Sunday ) — 1 hour (Lunch & Learn: Final Showcase)
- Portfolio Review & Final Feedback
- Job-Ready or Agency / Freelance Kit Completion
- Personal Branding & Course Completion
Career Outcomes
You will be able to:
- Work as a Social Media Manager or Content Strategist
- Build strategies, content calendars and reports
- Use AI, automation and analytics tools
- Manage brands or freelance clients confidently
You graduate with:
- A complete portfolio
- A job-ready or freelance-ready toolkit
Fees & Scholarships
The program is priced to remain accessible while delivering high-value, personalised training.
- Course Fee: INR 7,500
- One-on-one sessions included
- All templates, tools and resources included
Limited scholarships are available for learners who demonstrate strong interest,consistency, or financial need.
Email us at business@luxelabelgroup.com for scholarship application.
Student Testimonials
