“Every maison begins with a story. This one begins with me — Khushi.

I’ve always been drawn to the art of brands: how they look, how they sound, how they make people feel. From fashion and motorsport to lifestyle and design, I’ve lived at the intersection of creativity and strategy.

With a Master’s in Marketing and a specialisation in Luxury Branding & Social Media, my journey in this industry has been shaped by experience across fashion, lifestyle, and global creative markets. 

LuxeLabel is my house of ideas, a space where branding, social media, and storytelling meet. It’s built on detail, intuition, and the belief that brands should not just exist but live in people’s minds.

This maison is my signature. And now, it can be yours too”.

— Note by Founder, Khushi N. Mota